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🛡️ Marketplace Account Creation: Ethics, Consent, and Operational Boundaries

âś… What agents can do: Agents and brokers are permitted to assist consumers during the enrollment process in the Marketplace, as long as they have clear, informed, and verifiable consent. This includes: 🎯 Consent must be verifiable — through electronic … Read More

🚀 Meet 360X: Your Smart Assistant Inside Live 360

In today’s fast-paced world of insurance and enrollment, time is everything—and clarity is everything else. That’s why we’re proud to introduce 360X, the new AI assistant embedded within the Live 360 CRM. Though still in its early phase, 360X is … Read More

📝 Policy Summary: 2025 Marketplace Integrity & Affordability Final Rule

The Centers for Medicare & Medicaid Services (CMS) issued a final rule aimed at improving program integrity within ACA Marketplaces. Key changes include: 🔑 Major Policy Changes Disclaimer: This article does not intend to serve as legal advice or constitute legal … Read More

🚫Why You Should Never Use a Free Email Address to Send Marketing Campaigns

If you’re still sending bulk emails using addresses like @gmail.com or @yahoo.com, it’s time for a change. As of 2024, major providers like Gmail and Yahoo have tightened their requirements for email authentication. This means that using free email services … Read More

CMS Requirement for Separate Events in ACA Enrollment

Under the Centers for Medicare & Medicaid Services (CMS) guidelines, agents, brokers, and web brokers assisting consumers with the Affordable Care Act (ACA) Marketplace coverage must adhere to a critical requirement: obtaining and documenting consumer consent in two separate events. … Read More